Monday, 31 August 2009

The Capture page

In marketing both offline and online the most important thing you need to have is a list of highly targeted leads, leads are people that have shown an interest in home business and are looking for services and other home business products.

But how do we as online marketers gain this must have information? How do we know who is looking for what?

That’s where the capture page comes in, a capture page or more commonly known as a squeeze page is a single web page with the sole purpose of capturing this information.

When people are looking for a home business they surf the net, look at video sites and seek out the perfect solution, your goal should be to make sure they find you and you direct them to your web site after they have got to know you better from your attraction content, they must ultimately end up on your capture page.

Your capture page should contain some sort of bait, such as video tutorials or a free eBook on home business, something they desire.

In return for the product, eBook, or whatever, they are prompted to enter their name and email address.

When they do they are sent to the item they wanted, and their information gets logged into your auto responder software.

You now have a targeted lead, you have the name and email in a databank for you to market to.

The lead is targeted due to them wanting content on home business, they are searching for a home business, if they were not they would never have bothered filling in the form, I don’t fill in forms to do with fishing, because I have no interest in fishing, if I did the company selling fishing rods would know I am looking to obtain a fishing rod, a few hours later I would receive a mail from them showing me their best deals, and further mails until I unsubscribed from their list, or got the rod, get the point here?

2 comments:

atypicalheroine said...

Why the radio silence? I enjoyed your writing and viewpoints. I hope you'll continue blogging.

mbreak2000 said...

Been busy with 2 websites oh i work to hard lol