Marketing studies show that a potential customer will need 5 to 7 exposures of a product or service before they make a buying decision. By following-up with your prospects and customers, you can amplify the likelihood of "closing the sale." Your prospect becomes a customer or your current customer buys from you again.
An auto responder is a powerful marketing and customer service tool. Customers opt-in to your list and become your subscribers, giving you permission to contact them via email. An auto responder will let you send follow-up emails on a regular basis, so it doesn't matter how many "follow-ups" your subscribers needs before they are ready to buy.
However, following-up requires you to keep track of who you've contacted and when. And keeping up with your follow-ups can be mind-numbing.
But if you are running your business on-line, the tool of choice to help you is an auto responder.
Auto responders give you the advantage of communicating with your prospects while building a relationship with them. You build brand awareness and build credibility, confidence, and trust. And the best part is that it's done automatically once you get your auto responder set up because auto responders work 24/7.
With auto responders you don't have to personally figure out who is and who isn't a good prospect. The auto responder will continue to send emails to your subscribers and if your subscriber chooses to unsubscribe, the auto responder will unsubscribe them for you. The responsibility lies with the subscriber, not with you.
Now Im not here to promote any brands but do your homework and find one that suits your needs.
Personalize messages with your subscriber's name and other information.
Send an unlimited number of e-mail messages.
Pre-load a series of messages to be sent out at predetermined intervals.
Broadcast a general message to your list.
If you’re not using an auto responder then you’re making hard work for yourself in your business and really a home business should be about avoiding hard work and making everything automatic.